CRM Retention Manager

catscat kitcode
catscats
/requirements:
  • Experience as CRM manager/ Retention manager/ Email-marketing manager;
  • Ability to dive into customer base segmentation and find growth points;
  • Familiarity with Retention metrics (OR, CTR, DAU, Сhurn, LTV);
  • Knowledge of direct communication channel standards and benchmarks;
  • Strong communication, analytical and problem-solving skills.
/responsibilities:
  • Implementation, integration, and support of CRM system, data enrichment, and expanding capabilities;
  • Configuration, support, and monitoring of communication channels: SMS, email, web-push, ,in-app, pop-ups, chatbots;
  • Planning, launching, and monitoring the performance of automated (triggered) direct communication chains;
  • Conducting A/B tests and testing hypotheses;
  • Analyzing user profiles and behavior insights in order to create powerful offers and messages for each user segment;
  • Collaboration with a team to achieve goals;
  • Track competitors and emerge trends in the industry.

Benefits

/remote-first culture
/stay connected
/corporate currency
/unlimited vacation
/english courses
/flexible working hours

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